The Best Ways to Use Print Materials at Exhibitions

Print materials can be invaluable at events such as exhibitions and conventions. When used effectively they can help you to attract people’s attention, provide information, and make contacts that can be turned into future sales.

Carry Business Cards

Having a card ready to hand over is vital when you make contact with a potential client or collaborator at an event. If you’re worried about running out then make sure you use our same day printing service in London to get some extra cards before the big day. Always ask for a card or contact details in return and make a note about where you met and any important topics you discussed.

Create an Eye-catching Stand

Banners and posters are some of the most important parts of your exhibition stand as they will be responsible for drawing people over to take a closer look. Make sure that your company name and branding is clear, even at a distance.

Have More Information Available

Try to limit the amount of information you put up on posters so as not to overwhelm visitors, but always have more material available for anyone who is interested. You should always have flyers or leaflets on the stand that people can pick up and take away. You might also want to have some more detailed booklets or other material that you can bring out when you know someone is serious about learning more. As with your business cards, we can print more copies for you on the same or next day if you find you are running out.

Print Material Just for the Event

Although it can be tempting to re-use the same material you’ve used for other purposes, creating something specifically for the event can be more effective. Our same day printing services in London enable you to do this right before the event if necessary. Being able to hand out something tailored to the event can show people how much effort you’ve put in and makes them feel valued. It also gives you an opportunity to keep track of where you made contact, for example by handing out coupons with an event-specific discount code you will know how many new customers you created by being there.